Brand Book Design

A custom brand book is the best way to create a definitive aesthetic for your music. A "brand book" is a step beyond logo design. It defines what your brand should look like under different circumstances. You can immediately visualize the aesthetic "feel" of Pink Floyd, My Chemical Romance, Taylor Swift, and The Beach Boys. These "looks" were created on purpose. A great brand book is the first step to a consistent, unique aesthetic that gives your music its own vibe.

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Color palette

Your colors say a lot about your band. Color expresses emotion, and connects with your genre of music. We'll help you find colors that help your audience feel what they want them to feel. We'll detail your new colors in HEX, RGB, and CMYK.

Typography guidelines

Font matters. Your typography tells people a lot about your aesthetic and your unique outlook on the world. We will provide typography guidelines that will help you remain consistent with all of your designs, from merch to fliers.

Brand imagery and elements

Every brand has unique elements. Photographs filtered with pointillism. Comic-book graphics. Overlapping squares. These unique elements create the distinctive aesthetic you're looking for. We'll help you create the "building blocks" of your brand.


Make your brand instantly recognizable

As an artist, your personal brand is the most important asset you have. Your brand, or your band's brand, needs to be instantly recognizable by anyone, anywhere. Create a distinctive look that matches your sound and make sure you've got strategy to back your design decisions. A brand book is the perfect beginning to creating a look and feel that fits your vibe.

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Features & Benefits

  • Logo design and logo use guidelines
  • Typography usage guidelines for print and web
  • Brand elements and sample imagery
  • Color palette in HEX, RGB, and CMYK
  • Easy-to-apply filters and template design
  • Pivotal brand foundations in one document
  • Delivered in PDF with supporting design documents
  • Social media brand guide also available

Demographic discovery and artist interviews

We'd like to get to know you. We'd also like to get to know your audience. The more time we can spend with you, the better we can get an idea of the vibe you'd like to present. We'll ask you targeted interview questions and ask you to show us samples of design that you love. Additionally, we can conduct targeted user surveys to find out what type of design your users want. This type of survey can help you give your fans—and potential fans—what they're looking for.

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Get quality brand design and create a unique aesthetic

We'd love to chat with you about what your brand should look like. Let's schedule a time to have you talk with one of our brand specialists. There's no commitment and no hard sell. We'd just love to get to know you and see if a brand book is a good fit for you.

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